Strategic Design for engagement and communication
Designed and A/B tested landing pages to improve conversion performance. Created presentation assets and reporting systems to support educational, regulatory, and communication initiatives with clarity and consistency.
A/B testing landing pages across multiple industries (law enforcement, veterans, healthcare, and public sector)
Conversion-focused page layouts optimized for trust, clarity, and engagement
Messaging hierarchy and CTA optimization based on audience intent
Designing flexible layout systems to support ongoing testing and iteration
Collaboration with stakeholders to align design with regulatory and educational goal
CPEAR is a national advocacy organization focused on advancing safe, regulated cannabis reform through education, research, and public engagement. Their work centers on supporting law enforcement professionals, veterans, medical patients, and healthcare providers by promoting evidence-based policy and responsible access.
For this project, the goal was to design and A/B test landing pages that could clearly communicate complex, often sensitive topics while building trust with highly specific audiences. Each landing page was tailored to a distinct group, balancing credibility, clarity, and conversion—whether encouraging users to learn more, take action, or engage with educational resources.
The resulting designs prioritized clear messaging hierarchies, strong visual storytelling, and streamlined calls to action to ensure accessibility and impact across devices and audience types.
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